entry 2- tran thi anh tuyet

Entry 2- Tran Thi Anh Tuyet

 

Item 1- Nolan’s Cheddar Cheese advertisement

Components			Contents
1.	Source		UK film director  John Nolan
2.	Target Audience		Those who love cheese and want to stay healthy
3.	Medium		TV advertisement
4.	Context		September ,2009, London.
5.	Objectives		Introduce a new product and catch people’s attention to remember that this commercial is from Noland’s Cheddar
6.		General Selling Proposition	If you eat Nolan’s Cheddar cheese, you will be very strong and healthy
		Product Attributes	It is the most popular cheese in the United Kingdom Main sources are calcium.
		Customer Benefits	Healthy bone
		Personal Values	Comfortable life Wisdom
7.		Description	A mouse is seeking food to eat. Luckily, it has already found a piece of cheese on a trap. The adventure of a mouse leads to the fact that it falls into a trap. The mouse appears to be dead, but it eats the Nolan’s Cheddar cheese before, so it become more and strong to battles back mightily. At the end of story, the mouse is completely released. Three different music tracks score this narrative: The Carpenter’s “Top of the World”, the Doors’ “The End” and Survivor’s “Eye of the Tiger.”
		Execution Style(s)/ Rhetorical Device(s)	Mood, musical and  humorous irony
8.	Evaluation		Successful: This commercial was the winner of the best TV advertisement Award in 2010  Funny and enjoyable to watch.

 

Source: http://www.youtube.com/watch?v=CiFWZ8MC2cE

http://brandingworthspreading.blogspot.com/2010/02/nolans-cheese.html

http://vimeo.com/12106387

http://en.wikipedia.org/wiki/Cheddar_cheese

Item 2- Godfather Pepsi advertisement

 

Components			Contents
1.	Source		PepsiCo
2.	Target Audience		Public, particularly, those who currently drink coke
3.	Medium		TV advertisement, video clip on internet
4.	Context		Two major companies paid tribute to The Godfather by using the famous film to generate sales of their own.  Pepsi’s came first when, At the 1999 Academy Awards, Pepsi unveiled a commercial in which a little girl channeled the voice of the Godfather himself, Marlon Brando.
5.	Objectives		Gain market share, change brand image and draw the current cola consumers  cola consumers to move from Coke to Pepsi
6.		General Selling Proposition	Pepsi is the real joy of cola, so if you drink Pepsi, you
		Product Attributes	carbonated water, high fructose corn syrup, caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors
		Customer Benefits	Good taste
		Personal Values	Pleasure, social acceptance, exciting life
7.		Description	A little girl and her grandfather walk into a restaurant, but the girl’s drink is not Pepsi which she ordered. Therefore, in a Godfather voice, she expresses how she feels. It seems that the waiter understand a little girl’s feeling. At the end, there has nothing to do with the little girl, the waiter give her a  Pepsi bottle
		Execution Style(s)/ Rhetorical Device(s)	Mood , humorous, musical
8.	Evaluation		Personally, good impression because of using the product setting( music and video from “the godfather movie”)

 

 

Source:                                                          http://www.youtube.com/watch?v=0LnJskwydvM

 

 

Item 3- Wonderstruck enchanted perfume advertisement

 

Components			Contents
1.	Source		Olivier Gillotin  of Givaudan
2.	Target Audience		Upper women  in society
3.	Medium		Printed ad( newspaper and magazine ad)
4.	Context		It was released in the US in October 2011 It took its name from Swift’s song “Enchanted”
5.	Objectives		Introduce new product
6.		General Selling Proposition	In the celebrity world, you have truly shown                                                                                                                                       up when you have released your own fragrance. Do you want to have the same fragrance as    them? If you use wonderstruck perfume, you will be charming and give others unforgettable impression.
		Product Attributes	Apple blossom, raspberry with vanilla, sun drenched honeysuckle and white hibiscus
		Customer Benefits	Help shape someone’s first impression and memory of you
		Personal Values	Wisdom, pleasure, happiness and attract
7.		Description	Wonderstruck is the first fragrance from the young American pop – country singerTaylor Swift, launched in cooperation with the cosmetic company Elizabeth Arden. The advertising depict is described as a charming gourmand – floral with sparkling fruity tones on a wooden background.
		Execution Style(s)/ Rhetorical Device(s)	Image
8.	Evaluation		Personally: very good impression

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source:http://tasteofcountry.com/taylor-swift-wonderstruck-perfume/

http://www.google.com.vn/search?q=wonderstruck+perfume&hl=vi&noj=1&site=webhp&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=2fByUKzFGaqjiAfX5oHYDA&ved=0CEAQsAQ&biw=1280&bih=589

entry 2-tran thi anh tuyet

Entry 2- Tran Thi Anh Tuyet

 

Item 1- Nolan’s Cheddar Cheese advertisement

Components			Contents
1.	Source		UK film director  John Nolan
2.	Target Audience		Those who love cheese and want to stay healthy
3.	Medium		TV advertisement
4.	Context		September ,2009, London.
5.	Objectives		Introduce a new product and catch people’s attention to remember that this commercial is from Noland’s Cheddar
6.		General Selling Proposition	If you eat Nolan’s Cheddar cheese, you will be very strong and healthy
		Product Attributes	It is the most popular cheese in the United Kingdom Main sources are calcium.
		Customer Benefits	Healthy bone
		Personal Values	Comfortable life Wisdom
7.		Description	A mouse is seeking food to eat. Luckily, it has already found a piece of cheese on a trap. The adventure of a mouse leads to the fact that it falls into a trap. The mouse appears to be dead, but it eats the Nolan’s Cheddar cheese before, so it become more and strong to battles back mightily. At the end of story, the mouse is completely released. Three different music tracks score this narrative: The Carpenter’s “Top of the World”, the Doors’ “The End” and Survivor’s “Eye of the Tiger.”
		Execution Style(s)/ Rhetorical Device(s)	Mood, musical and  humorous irony
8.	Evaluation		Successful: This commercial was the winner of the best TV advertisement Award in 2010  Funny and enjoyable to watch.

 

Source: http://www.youtube.com/watch?v=CiFWZ8MC2cE

http://brandingworthspreading.blogspot.com/2010/02/nolans-cheese.html

http://vimeo.com/12106387

http://en.wikipedia.org/wiki/Cheddar_cheese

 

Nolan’s Cheddar cheese

Item 1

Nolan’s Cheddar Cheese

Entry 1_ Tran Thi Anh Tuyet

 

Item 1 .Cartoon

• Rhetorical devices:  Irony
• Message   : This is a brochure of a restaurant to appeal customers for coming and enjoying.

 

 

Item 2. Fable  “The milkmaid and her dream”

 

In times gone by in India a milkmaid went to the market every day to sell milk. A milkmaid on her way to the house of her customers was going along the lonely way carrying a pail of milk on her head. She said to herself, “I will sell this milk and buy eggs with the money. The eggs will hatch and the chicks will grow up. I will then have lots of hens. I will sell the hens and buy a silk dress. I will look beautiful when I will put on this dress. Many handsome and rich men will come to me and ask for my hand in marriage. I will toss my head and say ‘NO’ to most of them, till I see one to my liking.” As she thought about her saying no she was so lost in her reprieve that she actually tossed her head. The pail of milk fell down and all the milk ran out of the pail. Thus ended her daydream of a silk dress and handsome men. BUILDING CASTLES IN THE AIR GETS ONE NOTHING!

 

 

• Rhetorical devices: Irony
• Message               :  a person does not rely on the reality but she all the time has her head in the clouds, leading to not doing anything at all.

 

 

 

 

 

Item  3- Poem

Follow Me

                                        by Michelle Newton

 

Take my hand and follow me to that place I long to be. Take my hand and trust my way, in that place forever stay. Follow me toward the sand; we’ll run and play, hand in hand. Take my heart and hold it true; forever I’ll stay close to you. Seize my words and listen well, then forever I will tell. Release your heart and feelings too, just as I will do for you. Trust your heart and follow me, to that place we long to be.

 

• Rhetorical devices:

+ Repetition: take my hand, to that place I long to be, hand in hand.

+ Rhyme   : me-be; way-stay; sand-hand; well-tell.

 

 

 

• Message: (this is a poem which is about friendship)

Learning to have confidence in one another and opening the parts of your soul that desire for understanding are the most crucial features of real friendship.

 

 

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