entry 2-tran thi anh tuyet

Entry 2- Tran Thi Anh Tuyet

Item 1- Nolan’s Cheddar Cheese advertisement

Components			Contents
1.	Source		UK film director John Nolan
2.	Target Audience		Those who love cheese and want to stay healthy
3.	Medium		TV advertisement
4.	Context		September ,2009, London.
5.	Objectives		Introduce a new product and catch people’s attention to remember that this commercial is from Noland’s Cheddar
6.		General Selling Proposition	If you eat Nolan’s Cheddar cheese, you will be very strong and healthy
		Product Attributes	It is the most popular cheese in the United Kingdom Main sources are calcium.
		Customer Benefits	Healthy bone
		Personal Values	Comfortable life Wisdom
7.		Description	A mouse is seeking food to eat. Luckily, it has already found a piece of cheese on a trap. The adventure of a mouse leads to the fact that it falls into a trap. The mouse appears to be dead, but it eats the Nolan’s Cheddar cheese before, so it become more and strong to battles back mightily. At the end of story, the mouse is completely released. Three different music tracks score this narrative: The Carpenter’s “Top of the World”, the Doors’ “The End” and Survivor’s “Eye of the Tiger.”
		Execution Style(s)/ Rhetorical Device(s)	Mood, musical and humorous irony
8.	Evaluation		Successful: This commercial was the winner of the best TV advertisement Award in 2010 Funny and enjoyable to watch.